BUSINESS OF CULTURE / BUSINESS
THE COST OF A CAMPAIGN
A line-by-line reading of one European campaign budget, anonymised.
WOLF INDEX / 2026.08.29 / 9 MIN
Production, talent, rights and post, in the proportions that actually occur.
The surprise is not the talent fee. It is the rights window.
WOLF INDEX IS PUBLISHED BY RED WOLF. EDITORIAL AND COMMERCIAL PLACEMENTS ARE LABELLED SEPARATELY AND NEVER MIXED.